The #1 Shoppable video solution for E-commerce

AI Player

The #1 Shoppable video solution for E-commerce

The next era of video commerce starts here

On your e-commerce website

Shoppable Videos

Social proof builds trust; video converts. Boost conversions and engagement by adding video feeds and stories to your e-commerce site.

Auto-import clips from TikTok, Instagram, or Drive, match products, and even variants, with AI-powered tagging, and enable seamless in-video shopping.

Try it yourself!
Tolstoy - Website feed
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MILK MAKEUP LIP + CHEEK
$30
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MILK MAKEUP MATTE BRONZER
$30
Shop

Transform your PDP

Dynamic media gallery

Transform your most valuable real estate into a dynamic, interactive experience.

Automatically tailor your PDP gallery: show different images and videos based on each visitor’s behavior, location, or channel, or let shoppers choose a model that matches their size or style.

Capture every interaction - scrolls, clicks, conversions - then A/B-test creatives and automatically serve the top performers.

Tolstoy's Syndication Network

Your videos on Walmart and Shop app

Reach millions of shoppers by featuring your videos on high-traffic spots - Walmart’s homepage and the Shop app home feed - at no cost.

Tolstoy is the only platform that syndicates shoppable videos to Walmart for free, letting you put your content where it delivers real results with zero extra work.

How video translates to revenue

up to

307%

Conversion uplift

up to

4X

Increase in time on site

up to

3X

AOV uplift

How the smartest brands win with Tolstoy

Fashion

Boost AOV with UGC carousels on PDPs

Make cross-selling feel like part of the journey, not a detour.

Fashion

Beauty

Show real results with before & after demos

Let customers see your products in action with authentic results.

Beauty

Accessories

Make product discovery effortless

Video carousels highlight your variety. Shoppers see more, buy more.

Accessories

Home Goods

Bring every product to life - up close and all around

Feature-rich videos that let shoppers explore every detail with confidence.

Home Goods

Supplements

Educate and inform with detailed product videos

Make product benefits crystal clear with expert explainers.

Supplements

Jewelry

Increase engagement with real customer videos

Styled-by-you videos that build trust and inspire clicks.

Jewelry

Videos that engage, guide, and convert - everywhere

Dynamic PDP stories

Product specific videos that boost conversion.

Media gallery

Surface dynamic content and get visibility to the assets' performance.

Homepage spotlight

Build brand connection and drive product discovery.

Collection-grid tiles

Highlight new products and promos with branded videos automatically distributed across your collection pages.

Social landing page

Bridge the gap from scroll to shop with video-based landing page built for social traffic.

Abandonment flows

Win back shoppers with personalized product videos in cart and browse abandonment emails.

App video stories

Mobile-optimized videos on PDPs that drive in-app engagement and conversion.

Deeply integrated with the rest of your tech stack

Shop App

Showcase shoppable videos across your Shop store, PDPs, and the Shop app home feed—driving discovery, engagement, and purchases from high-intent mobile shoppers.

Shopify

Install AI Player on your Shopify store to auto-sync shoppable videos with your catalog and drive conversion across every product page.

Tapcart

Bring shoppable video to your mobile app. Integrate AI Player into Tapcart to showcase the right videos to each shopper, in real time.

Klaviyo by Zapier

Add new Klaviyo subscribers directly from Tolstoy responses to automate your lead capture and engagement.

VTEX

Seamlessly connect Tolstoy to your VTEX store to deliver personalized video experiences. Add Tolstoy across your site in minutes to highlight products, answer questions, and guide shoppers.

Yotpo

Sync AI Player performance data with Yotpo to boost review requests, loyalty flows, and personalized campaigns.

Magento

Easily integrate Tolstoy with your Magento store to create interactive, shoppable video experiences. Add Tolstoy anywhere on your site in just a few clicks to capture attention and inspire purchases.

WooCommerce

Easily add Tolstoy to your WooCommerce store to engage shoppers and drive sales. Embed Tolstoy on product pages, category pages, or site-wide in just a few clicks.

Fuego

Quickly create and share videos inside Slack to explain ideas, give feedback, or onboard teammates—no meetings required.

Gorgias

Automatically send Tolstoy viewer interaction data directly to Gorgias. Open Gorgias chat within Tolstoy to support your customers via a frictionless experience.

Bigcommerce

Easily embed Tolstoy on your site or add as a pop up to draw viewers in and provide face to face interactions, anytime and anywhere.

Wix

Easily add your interactive Tolstoy to your site to draw viewers in and provide face to face interactions, even when you’re offline. Embed your Tolstoy on any landing page or add as a widget.

Frequently asked questions

What is Tolstoy AI Player?
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AI Player is Tolstoy's shoppable video player for eCommerce websites. It displays your videos in feeds, stories, and carousels across your site, and lets customers add products to cart directly from the video. AI Player handles the entire video experience: importing content, tagging products, optimizing performance, and tracking conversions.

What can I do with AI Player?
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What results can I expect from AI Player?
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What is the Tolstoy Syndication Network?
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What platforms does AI Player integrate with?
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How does the dynamic media gallery work?
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Will AI Player slow down my site?
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We’re thrilled to be working with Tolstoy. It allows us to showcase UGC and video in an interactive format directly on our PDPs. Our customers appreciate authentic, raw content that shows the product in real-world use. This enhances trust and helps them make more informed purchasing decisions.

Ecommerce Manager @ Skin Rocks