## Trusted by the world’s most innovative Shopify brands

Over 5,000 Shopify brands use Tolstoy to drive engagement, lift conversion rates, and make every video shoppable.

## Features

### Optimized for site speed

Tolstoy Player delivers faster load times and higher Core Web Vitals scores without compromising quality or scalability.

### LLM & SEO visibility

Every video is a searchable and discoverable asset. Tolstoy turns your content into structured data, improving visibility across Google and AI-powered search engines.

### Ease of use

Teams can update, redesign, and expand their video presence instantly — without developer dependencies.

### Unified video management across channels

Tolstoy centralizes all your video assets — making it effortless to manage, update, and distribute content across every digital touchpoint.

### Full analytics and visibility

Understand exactly which content drives performance with engagement and conversion metrics at every level.

### Continuous innovation

Tolstoy evolves constantly with AI-powered capabilities that anticipate commerce trends — from automated tagging to adaptive layouts and content optimization tools.

### Enterprise-grade scale

Combining AI-driven visibility, robust analytics, and effortless management, Tolstoy helps eCommerce teams scale video experiences across every channel — without trade-offs.

## Frequently asked questions

### Can I manage all videos and placements from one dashboard?

Yes. Tolstoy automatically distributes the right videos to the right pages, across channels, at scale.

#### Dashboard capabilities:
- **Centralized control** manages all video assets, placements, and designs from one interface
- **Smart tagging** syncs videos to products automatically across PDPs, collections, and more
- **Automatic import** pulls videos directly from Instagram, TikTok, or internal libraries
- **Playlist rules** update automatically as you add new videos and products
- **Bulk publishing** deploys videos across your entire catalog in minutes
- **A/B testing** identifies top-performing content at scale

### Does Tolstoy work across different channels?

Yes. Tolstoy automatically distributes the right videos to the right pages, across channels, at scale.

#### Supported channels:
- **Website:**
  - **Homepage** with hero videos, carousels, and dynamic CTAs
  - **Product pages (PDPs)** with product-specific videos that show your products in action
  - **Collection pages** with automatic video distribution across categories
  - **Landing pages** with themed carousels and dynamic CTAs
- **Email flows** with video placement in abandonment and marketing campaigns
- **Mobile apps** through native integrations

### What type of analytics are included?

Tolstoy provides enterprise-grade analytics with complete visibility into how every video performs across your site and beyond.

#### Analytics capabilities:
- **Conversions dashboard** tracks revenue and add-to-cart actions attributed to video
- **Views and engagement dashboard** measures watch time, interaction rates, and drop-off points
- **Video-level performance** identifies highest-impact content across thousands of assets
- **Page-level insights** shows which placements drive the most engagement
- **Sales-channel dashboards** track performance for various platforms

### How is Tolstoy evolving?

Tolstoy ships continuous updates with AI-driven features that keep brands ahead of commerce trends, without rebuilding or maintaining their own infrastructure.

#### Recent innovations:
- **AI Studio** generates product videos and images instantly without external production
- **AI Shopper** provides real-time product recommendations and virtual try-on
- **Automated tagging** matches videos to products without manual work
- **Self-improving media** flags underperforming content and auto-creates A/B-tested variants

### How does Tolstoy improve SEO and AI search visibility?

Every Tolstoy video includes structured Schema markup that makes your content visible to Google and other AI engines. This turns videos into discoverable SEO assets without manual work.