# Boost engagement and deliver personal conversations with Interactive video

Tolstoy - V3: HOMEPAGE VIDEO

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## See how the most innovative brands are using Interactive videos

Try it yourself!

Tolstoy - omsom.com

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## Make your visitors fall in love with your brand

Share your founder story and spotlight your brand's unique personality or welcome your visitors and turn your visitors into customers.

## Learn your customer

Viewers respond to your Tolstoys with choices, text and video messages, contact information, and more. Each response is a way for you to deeply understand your market and tailor your messaging.

## Answer FAQ to increase sales

Give your customers answers to the most important questions before they even ask and help them understand why this is the product they are looking for.

## Frequently asked questions

[What is an interactive video?](https://www.gotolstoy.com/interactive-video#)

Interactive videos let viewers engage with your content through choices, responses, and actions. Instead of passively watching, customers can answer questions, navigate to different video paths, submit contact information, or respond with text and video messages.

[How are interactive videos different from shoppable videos?](https://www.gotolstoy.com/interactive-video#)

Shoppable videos and interactive videos serve different purposes in the customer journey.

- **Shoppable videos** focus on product discovery and purchase
- **Interactive videos** focus on engagement, education, and lead capture
- Many brands use both together to cover different parts of the customer journey.

[What types of interactive videos can I create?](https://www.gotolstoy.com/interactive-video#)

Interactive videos work for any situation where you want customers to engage rather than just watch.

Common use cases:

- **Founder stories** that introduce your brand and build connection
- **Welcome videos** that greet visitors and guide them to the right products
- **FAQ videos** that answer common questions before customers ask

[How do interactive videos help me understand my customers?](https://www.gotolstoy.com/interactive-video#)

Every interaction is a data point. When viewers respond to your videos with choices, text messages, video replies, or contact information, you learn what they care about and where they are in their buying journey.

What you can capture:

- **Product preferences** through quiz responses and choices
- **Common questions** through text and video replies
- **Intent signals** based on which paths customers choose

[How do founder story videos increase conversions?](https://www.gotolstoy.com/interactive-video#)

Customers buy from brands they trust. Founder videos put a face to your business and share the story behind your products. This builds emotional connection, differentiates you from competitors, and gives customers a reason to choose you beyond price and features.

[Do interactive videos slow down my site?](https://www.gotolstoy.com/interactive-video#)

No. Tolstoy uses lazy loading, deferred video delivery, and a sub-50KB JavaScript payload to ensure zero impact on Core Web Vitals. Videos only load when customers interact with them, not on initial page load.

[Can customers respond to my videos?](https://www.gotolstoy.com/interactive-video#)

Yes. Tolstoy supports multiple response types that turn passive viewers into active participants.

Response options:

- **Multiple choice** lets customers select from predefined options
- **Text responses** let customers type questions or feedback
- **Video responses** let customers record and send video messages

All responses are collected in your Tolstoy dashboard for review and follow-up.

[How do I measure the performance of interactive videos?](https://www.gotolstoy.com/interactive-video#)

Tolstoy tracks engagement and conversion at every level so you can see exactly how customers interact with your content.

Metrics you can track:

- **Completion rates** show how many viewers watch to the end
- **Response rates** measure how many viewers engage with choices or forms

## Start for free

Add shoppable videos to your website and Shop app today.