# Culture Kings’ shift from images to video drives a 50% interaction rate

## Overview

Culture Kings is an omnichannel fashion retailer at the forefront of the global streetwear movement. However, with the shift towards video content, Culture Kings realized their website, which relied on static content, needed to evolve to drive conversions. With their Shopify build bogged down by multiple plug-ins, Culture Kings needed a solution that was easy to deploy and integrated seamlessly with their site.

## This transformation delivered

## 50% of homepage visitors interact

## 8% of homepage visitors purchased

## Challenges

#### Shift away from static site content that is slowly being rendered obsolete.

#### Streamline their Shopify setup, which was weighed down by too many plug-ins.

#### Recreate their popular in-store experience on their DTC website.

## Solution

**Tolstoy** integrated seamlessly into their site with no lag or issues with homepage styling. The interface is also impressively sleek: Adding videos to your site is as simple as clicking a button. Within minutes, videos are live and driving results.

To get started, Culture Kings first implemented Tolstoy’s interactive pop-ups on their homepage. These widgets feature educational videos that users can engage with, teaching them how to apply special promos and take customer surveys. Previously, Culture Kings’ less-than-reliable Shopify back-end would hurt conversion metrics, especially when users abandon their cart because it failed to input their promo codes automatically. That pain point was eliminated entirely with Tolstoy. Now, users are far more likely to watch an educational video and learn how to properly apply a promo code.

Next, Culture Kings rolled out Tolstoy’s shoppable video feed. The team was able to easily link their TikTok feed with Tolstoy, tag the relevant products on their site, and push it live. Now, customers can scroll through a feed of Culture Kings’ content and easily add the products they like to their cart as they continue to watch product videos. With Tolstoy, the brand creates an all-in-one browsing experience that’s as seamless as swiping on TikTok.

## The Future

The Culture Kings team believes that their partnership with Tolstoy's technology will be long-lasting. They recognize Tolstoy's platform as being at the forefront of eCommerce development, a young company that continually releases new and impressive features every week.

Jarrod, a representative of Culture Kings, praised Tolstoy's offerings as going beyond just videos. He described Tolstoy's team as dedicated to providing brands with the tools they need and being flexible to schedule calls at a time that works best for the client. Culture Kings recognizes Tolstoy's culture as one focused on long-term collaboration.